June 2026 · · iIA Specialized Courses
Communication and Service Marketing with AI (campaign · content · measurement)
Use AI to design and run communication campaigns that showcase your library's value and reach more users.
Your team designs and produces a complete communication campaign for a library service, using AI to accelerate content creation, maintain message consistency and measure results.
Problems it solves
- Library services and resources little known by users.
- Generic institutional communication, without differentiated messages by audience.
- Lack of time and resources to produce quality content regularly.
- No metrics to know if communication is working.
Results achieved
- Strategic communication brief for the chosen service.
- Key message guide by audience.
- Editorial calendar with ready pieces (social, email, web).
- Measurement plan: indicators, frequency and owners.
Course structure
Why communication matters and how AI transforms it. Communication diagnosis: what is communicated today and how. Defining the service to communicate and target audiences.
How to articulate the value of a library service in accessible language. Using AI to generate and refine messages by audience. Workshop: key message guide for the chosen service.
Content types by channel: social media, email, web, digital signage. Effective prompts for text generation, tone adaptation and formats. Workshop: producing the first campaign pieces.
Structure of a realistic editorial calendar for small teams. Approval and publication flow. Workshop: complete calendar for the first campaign month with associated pieces.
AI tools for image generation and design support. Visual consistency with institutional identity. Workshop: producing visual resources for the campaign.
Communication indicators: reach, engagement, conversion and service usage. Accessible measurement tools. Workshop: designing the measurement plan. Close with the complete campaign ready to publish.
Frequently asked questions
No. The course is designed for librarians with no prior training in marketing or communication.
No. AI speeds up content production and supports design, but editorial judgment and institutional identity remain the team's responsibility.
Complete campaign ready to publish: strategic brief, message guide, editorial calendar with produced pieces and measurement plan.
Communication coordinators, library directors and anyone who manages the digital presence or institutional communication of the library.
At least 6 hours to complete the production of pieces and the editorial calendar adapted to your institution.
